At Nationwest Aviation, we are continually inspired by those who transform their passion for their local community into successful ventures. Elyce, the founder of New Leaf Connect – Tours & Transport, is a shining example of such dedication, and her journey in building her business is a testament to the power of personal connection, a strong business philosophy, and a keen understanding of the tourism industry.
The Beginning: A One-Woman Show with a Big Dream
Elyce’s inspiration to start New Leaf Connect was deeply personal. After growing up in Dongara and spending years travelling the world, she returned home with a renewed appreciation for the unique beauty of the Mid West region. This return to her roots sparked a desire to share the hidden gems of her hometown with others. “I started the business as a one-woman show. It was just me, my minivan, and a love for the Mid West,” Elyce recalls. Her mission was clear: to showcase the region’s natural beauty while also connecting visitors with the rich local culture and stories that make the Mid West so special.
Personal Connection: The Heart of New Leaf Connect
Elyce’s deep personal connection to the Mid West is at the heart of New Leaf Connect. Her experiences growing up in Dongara, coupled with her time spent exploring the world, have given her a unique perspective on the region she calls home. This connection is not just about geography; it’s about the people, the history, and the culture of the Mid West. Elyce’s passion for sharing these elements with her guests is evident in every aspect of her business. She believes that tourism should be more than just sightseeing—it should be about understanding and appreciating the places we visit on a deeper level too.
Business Philosophy: Authenticity and Community
Elyce’s business philosophy revolves around authenticity and a commitment to the local community. From the very beginning, she has focused on creatingexperiences that are genuine and reflective of the Mid West’s true character. This philosophy extends to every part of New Leaf Connect, from the tours offered to the local partnerships that Elyce has cultivated. She works closely with other local businesses, ensuring that every experience is enriched by the contributions of others who share her passion for the region.
“Starting a tourism business in the height of Covid was certainly both a challenge and an opportunity,” Elyce reflects. Despite the difficulties, she remained steadfast in her belief that supporting the local community was key to her success. The backing of her community has been one of the greatest rewards of her journey, and it continues to inspire her to grow and evolve her business.
Industry Insights: Adapting and Thriving
The tourism industry has seen its share of challenges in recent years, and Elyce’s experience has provided her with valuable insights into how to navigate these hurdles. Starting New Leaf Connect during the COVID-19 pandemic required a level of adaptability and resilience that Elyce anticipated, but perhaps not to the depth of its reality., It also gave her the opportunity to build a business model that was strengthened by the experience, being flexible and responsive to change.
One of the key insights Elyce gained is the importance of understanding your market and staying true to your values, even in the face of adversity. By focusing on what makes the Mid West unique and ensuring that her offerings reflect the authenticity of the region, Elyce has been able to create experiences that resonate with her guests and keep them coming back.
Looking Forward: Growth and Sustainability
As New Leaf Connect continues to expand, Elyce remains committed to her original vision: to share the beauty of the Mid West with the world whilemaintaining a strong connection to the local community. The business has grown from a one-woman operation to a thriving enterprise with a current fleet of three vehicles, a barbecue trailer, and a team of dedicated locals. But for Elyce, growth isn’t just about adding more vehicles or tours; it’s about deepening the positive impact her business has on the community and the environment.
Sustainability is a core focus for Elyce as she looks to the future. She is dedicated to ensuring that New Leaf Connect continues to operate in a way that respects and preserves the natural beauty of the Mid West. This includes using local produce, minimising waste, and educating her guests about the importance of environmental stewardship. Elyce is also keen on expanding her tours to include even more local knowledge and stories, ensuring that every experience with New Leaf Connect is as enriching as it is enjoyable.
At Nationwest Aviation, we are proud to support Elyce and New Leaf Connect in their mission to showcase the best of the Mid West. Her journey is a testament to the power of passion, community, and a commitment to doing things the right way. We look forward to seeing where Elyce’s journey takes her next and are excited to be a part of it. Check out our blog for more inspiring stories of Western Australian Business owners.
Want to learn more about New Leaf Connect – Tours & Transport, click here for their website and discover more of the Mid West!